This, among other reasons, is why the color you pick for a design matters.Įvery color of the rainbow can bring up a distinct emotion. Studies show that 90% of a viewer’s first impression of a design is based on how they recognize the color used. The best designers use color psychology and consider the emotional response they can elicit from a viewer when using the right colors. This article will discuss a brief history of color theory, types of color wheels, color pairings that come from the color wheel, and how to use the color wheel to create your own color palette.Ĭolor palettes and color theory are at the crux of everything we do as designers. Connect with them on Dribbble the global community for designers and creative professionals.īut everyone can use a refresh in color theory, even seasoned graphic designers. Script & Seal Color Wheel designed by Script & Seal.
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